Barbara Sroka-Goska

Barbara Sroka-Goska

Board Member and Managing Director

Company: New Look Poland

Board Member of New Look Poland with over 18 years of experience in different sectors of retail operations. 
In 1999, right after Marketing and Management studies she joined one of the biggest Cosmetic company SEPHORA where she spent over 11 years managing different areas of operation. At the beginning product category, merchandising and finally sales. In her role she established strong retail operation. She also supported Sephora expansion in Czech Republic.
In 2011 she moved to Tchibo as National Shops Manager Poland being responsible for results and development of 44 shops in Poland.
Then she joined Varner Group for the position of Board Member and Country Manager Poland for Cubus brand managing 45 shops. The same time she managed successfully the process of selling 15 franchise Varner’s Benetton shops to Benetton Retail Poland. She established retail operation in retail activities and property.
After over 3 years in 2014 she joined French cosmetic company L’Occitane holding the positions of Board Member and Country Manager for Poland and Sales&Marketing Manager taking over responsibility for business development in several markets in CEE Region (Poland, Czech Republic, Slovakia and Hungary). In this role she established strong retail operation in direct markets managing direct retail activities and real estate.
At the beginning of 2016 she moved to British company New Look Poland as a Board Member and Managing Director. She re-established Brand in Poland where today brand has over 20 stores with further opening in plan. Under her leadership New Look was awarded as a Retailer of the Year 2016 and Fashion Retailer of the Year 2016 (over 500sqm).